Strategy turns insight into successful action.
The strongest brands are built from the inside out.
The trick to building a truly winning brand is to make sure the strategy behind it is as much about aligning with internal beliefs and values as it is meeting audience needs. Brand strategies that only consider what the internal team thinks are insular and guilty of navel-gazing. Similiarly, those that look only for white space in the market without regard for whether the internal audience believes in the opportunity risk failing from a lack of commitment.
To succeed, I advocate starting inside to understand what the company is trying to achieve first. From there audience and competitive insights need to be gathered and understood so the internal energy can be channelled effectively.
What about your brand?
What are your challenges?
What are you trying to achieve?
What is standing in your way?
If a stronger brand is what you need, I can help you build it faster and more effectively. After more than three decades I know what to do and what not to.